Opening your own business is exhilarating! You probably can remember how it felt when you first opened your doors or hit publish on that new website. There was a world of endless possibilities but also a world of many challenges. What started as a passion perhaps lead to doing things you did not sign up for.
An old Chinese proverb says, “Choose a job you love, and you will never have to work a day in your life.” The reality is that in business you should be working on those things you are great at. Are you great at customer service? Are you a math nerd and excellent with keeping up with the books? Do you love the marketing side of your business? Recognize your strengths and leave the rest to those who can excel in those areas you are not an expert in. Hiring a freelancer can help you feel less overwhelmed. It will give you the breathing room to have a 100k-foot vision of your business. After all, if you are not in the everyday hustle trying to do all the things, you can now step back to revisit your business plan, workflow, and processes.
We are lucky that in 2019, the Gig economy is here to stay and you can easily find affordable freelancers online. Some businesses are so busy that they may not even know which freelancers they need. Don’t fret. Muses is here to help you find the top 5 freelancers your small business can’t live without.
In today’s digital age, you need to be able to tell your brand’s story with professional looking imagery. Our phones are incredible and can take professional looking photos, but if you are not a photographer, you may not know the best angles to take or which images will resonate with your audience better. Additionally, you may also not know how to edit these images. Hiring a photographer who can help you create monthly creative assets for your blog, social media, and website can take your brand to the next level. You can find a photographer here on the Muses App and do a one time project or work out a monthly retainer with establishing the number of final edited photos you will need.
Tip: Use the Muses app to chat with potential candidates asking for consultation and ideas. Perhaps they can even create an inspiration board on Pinterest so you both can collaborate on photo shoot ideas. Read this article to see how much freelance photographers typically charge.
2. Graphic Designer
Traditional advertising relied heavily on printed media which required many small businesses and large companies to hire full-time graphic designers. With the ever fast-evolving world wide web, having someone that can create gorgeous custom graphics is essential. If you don’t have a budget for a full-time graphic designer, then hiring a freelance one is your best choice. Browse through hundreds of potential talent on the Muses App or website.
Tip: Send the potential candidate a creative brief with brand guidelines and past designs you have loved. Also, plan your content ahead of time. Implementing a content calendar will give them enough time to get the needed tasks created plus provide you with peace of mind of never needing anything in a pinch.
3. Social Media Assistant or Manager
If you don’t hire anyone else from this list, getting social media help for your business is a top priority. Unless your business is marketing, you will most likely need a professional content marketer to help you create a content strategy for your business. A social media manager can help curate the best types of content you need for your audience. Sometimes small businesses are posting content that their audience is not engaging with or perhaps they are spending time on a platform where their ideal audience is not even on.
With professional help, you can also venture into paid advertising and get paying customers right away. You will see your ROI immediately, unlike organic social. And lately, organic social
can be a lot like climbing Mount Everest, so definitely consider testing out some paid ads. We don’t mean boosting posts or events but creating an ad in ads manager with a strategy and a retargeting plan. Have no idea what we mean? Hire a social media manager so they can guide you and put your advertising dollars to work.
Tip: Check your Google Analytics and see where most of your traffic is coming from. Go to Acquisition> all traffic > channels
Checking your Google Analytics acquisition can help you know which social media platforms you should be spending more time on.
A lot of content creation will require some form of writing. Blogging is not dead. You are here reading this post after all, so having a writer who can write compelling social media captions, optimized blog posts, and even your email newsletter content can bring tremendous value to your business.
Tip: Start a creative brief now, so you have it for when you hire a writer. The brief should contain your top competitors, your tagline, demographics and some info about your target audience.
85% of all internet users in the United States watched online video content monthly on any of their devices.
Oberlo also states: “Videos are a consumer’s favorite type of content to see from a brand on social media (Animoto, 2018). Based on the 2018 State of Social Video: Marketer Trends Report, 73% of consumers claim that they have been influenced by a brand’s social media presence when making a purchasing decision.”
Very shortly, video content will be the primary type of content that users consume, so you cannot fall behind. Stay ahead of the curve and hire a professional videographer. Your social media assistant can help you create content pieces you need by also using the same marketing calendar for video. This way you are repurposing your content instead of having to come up with unique creative content every week.
Tip: Line up at least five video ideas and film it all in one day. By streamlining this process, you can organize video content to mix in with your social media efforts. Oh, and YouTube is still the second largest search engine in the world.
These are the top freelancers that your small business cannot afford to live without. To grow in your business, you need to work smarter with your valuable time — start outsourcing today! Let us know if we have missed any others that you recommend.