You may not see it now, but the followers on your Instagram business account have untapped potential. What is that potential? Sales. Yes! You can turn ogglers into shoppers. This isn’t done by switching filters or adding more emojis to your captions. It’s done through strategic marketing efforts calls that can keep your followers engaged and active with your posts.
Below are four different suggestions we made to help you turn a profit through the Instagram app:
Make Your Followers Feel VIP
When you set up a business Instagram, your following grows because people are either interested in your branding or the product/service you offer. The only problem is to seal the deal and get these followers to make a purchase rather than observe aesthetics. One way to motivate your potential shoppers to buy is through releasing exclusive offers on your Instagram feed that can be redeemed online or in a brick-and-mortar (that is, if you have a physical location). According to Brendan Lowry of Curalate, not “only will this strategy drive sales, it will also make your followers feel like they have the inside scoop, which will increase their goodwill toward your brand.”
Make Posts Shoppable
One tool that Instagram provides is the ability to make your pictures shoppable by tagging your photos with links to products on your website. Tech Advisory argues that Instagram is “not the best ecommerce platform to use if you depend on clickable media, but if you know how to tweak the app to your advantage – and provide an attractive presentation of your products – you can turn likes into sales.”
Utilize Earned Media
When your audience is passionate enough about your product to post it on their personal profile, you shouldn’t ignore it! “Leveraging [customers’] legwork and using it on your brand’s page not only saves you time, it also implies positive customer reviews and enhances your product with a visual example of how to use and enjoy it” writes Lowry. By showing how much your customers care about your business, and how much you care about your customers’ experience, you will be able to convert those on-the-edge shoppers into loyal buyers.
There are a few ways you can “ask” your followers to buy your product whether “it’s telling them to go to the link [in] your bio or simply incorporating a shoppable Instagram feature on your page, specific instructions on how to buy or know more about your product can spell the difference between making a sale and getting ignored” says Tech Advisory.
If you feel as though your brand isn’t at this level of engagement yet, don’t worry! There are resources on LadyBossBlogger.com such as How To Turn Your Social Media Followers Into Subscribers that can show you how to grow your followers and keep them in the know before you reach the steps in this article.
However, if you and your business are at this level, share with us your own personal tips for converting followers into customers in the comments below!
Claire Erickson is currently a blogging intern at LadyBossBlogger.com. Claire has just returned from studying abroad at the London College of Fashion and will finish her senior year studying retail merchandising back at her home university – University of Minnesota (Twin Cities). She will graduate in the spring of 2020 and is looking forward to having a future in buying, trend research, or planning.