Self-promotion can only go so far. In order to have sustainable business you’ll need outsiders and clients promoting your brand. And one of the best ways to do that is through influencer marketing.

While word-of-mouth and user-generated content are brilliant for this, they are hard to accomplish and even harder to control. Influencer marketing is a whole different technique that delivers the same impact – it boosts brand awareness without being too promotional.

Additionally, it allows you to reach a much wider audience.  

Here’s how to find ideal influencers for your next campaign.  

Know Your Target Audience

In the context of digital marketing, an influencer is a person with a sizable social media following. This is someone whose words count and whose recommendations are listened to. An influencer enjoys a reputation of being a field authority and niche expert.

Which means that you need to search for influencers in your niche. Conduct research to find the influencers your target audience follows on social media.

Choose the Right Network

Do that for every popular social network, but pay extra attention to Facebook, Twitter, Instagram, and Pinterest. Every niche has its primary social media channel and you’ll need to discover which one is yours. The bigger the following, the louder the message.

Will You Go Macro or Micro?

Before you send a proposal to your first influencer, you’ll need to decide whether it makes more sense for your brand to go macro or micro. Macro-influencers are typically celebrities with more than 100K followers, while micro-influencers have north of 2K followers.

Though it may be tempting to choose a person with a bigger following, this may not be the best solution for your niche. Fashion and lifestyle brands have a better chance with macro-influencers, while micro-influencers are great for specialized niches and audiences.   

Use the Best Influencer Tools

Of course, technology can help you identify the right influencers based on your demographic. There are several marketing tools that include features for connecting and building relationships with influencers, but only one comprehensive solution for influencer marketing, Muses App.

Muses App allows you to discover influencers from any niche. Designed as a talent network, it brings entrepreneurs and freelancers to the same platform and gives them the means to build long-lasting and mutually beneficial relationships. For your peace of mind, we also provide you with insight into influencers’ past partnerships and ratings.

Make Sure Your Goals Align

The influencer you hire will not only be tasked with promoting your products and services. Because this person will also act as your brand ambassador, it’s crucial to have their values and goals aligned with yours. Otherwise, this one-sided relationship simply won’t work.

So, understand what you want to achieve from this campaign. Only that way will you be able to find a person who’s able to help you reach your target.

Influencer marketing is a great technique for generating leads and driving sales but choosing the wrong influencer might actually hurt your brand’s reputation. Don’t make this decision lightly, but consider your audience, align your goals, and rely on the best tools. Get started with Muses today!