Social Media Manager for a green beauty brand
My name is Tianna Bell, and I am the Co-Founder + Head of Marketing for a green beauty brand for women of color. www.Bellebarorganic.com. I am currently rebuilding my team and I am looking for creatives that are also strong on analytics. What I need is a strategic, scrappy social media manager for our business Instagram and Facebook.
The traditional social media manager is basically creating a content calendar, creating a set amount of branded posts, scheduling, engaging (may or may not), looking at engagement as analytics and then rinse and repeat. I am looking for a social media manager that can apply the GARY VEE content strategy to my social media. If you do not know what that is please google it and watch/read the slide share it’s amazing (please look at it before emailing me). It’s a very different way of approaching social media, especially as a beauty brand but my gut is telling me that’s the correct direction for us.
What you need to do
• setting up and managing social media content calendar
• taking pillar pieces of content and breaking them down into micro-content
• analyzing micro-content to create community-driven micro-content
• able to create supplemental content – branded content, gif’s, meme’s, quotes
• scheduling and posting
• video editing skills (you need to be able to break down the pieces of pillar content)
• photo editing skills ( you need to be able to break down the pieces of pillar content)
• able to write caption copy
• Understand and able to research keywords and hashtags
• scouting new influencers we should work with to get more content from We have clear KPI’s we are looking to hit. We are also working on a tiered bonus structure on top of the monthly. So if the team hits above the quarterly KPI’s there will be bonuses per quarter. I can discuss in detail during the interview process. That being said, we are looking for a freelancer or an agency that works on a monthly retainer.
Must be available to work at least 20 hours/week. We are very excited about the next stage of our business and need a CONTENT BEAST that can help execute our vision.
If interested, please apply to this gig including your resume, a little bit about yourself, why do you love digital marketing + why did this opportunity peak your interest. Thank you!